Privacy Shield now ‘open for business’
The EU-U.S. Privacy Shield is fully operational and U.S. companies are now able to register. The Privacy Shield framework was first introduced in February 2016 and was adopted on July 12th to replace the failed Safe Harbor agreement. U.S. Secretary of Commerce Penny Pritzker and EU Justice Commissioner Věra Jourová discuss the merits of the Shield in an op-ed for Euractiv. “Simply put, the Privacy Shield is a 21st century solution to strengthen the protection of personal data that moves between the United States and the European Union,” they write. “We are confident that the Privacy Shield will open a new era for transatlantic privacy and commerce, delivering concrete and practical results for our citizens and companies”.
As of today, companies are able to sign up to the Privacy Shield with the U.S. Department of Commerce, who will then verify that their privacy policies comply with the high data protection standards required by the Privacy Shield. Today, the European Commission also published a guide for citizens explaining how individuals' data protection rights are guaranteed under the Privacy Shield and what remedies are available for individuals, if they consider their data has been misused and their data protection rights have not been respected.